Strong concept: Fish & Chips

today7 February 2018 arrow_forwardInnovation, Range

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Several products in our range are very well suited to feature in a delicious Fish & Chips meal. An ‘evergreen’ staple in the diet of our overseas ‘neighbours’ in Great-Britain, Fish & Chips is also enjoying an ever increasing popularity on the European continent. Thanks to the opportunities for cooperation with our sister company Marine Harvest Pieters in Bruges, Belgium, our product developers have been able to create a complete Fish & Chips meal: To the coated fish from Marine Harvest Sterk, our colleagues in Bruges add oven fries and a delicious sauce and pack all these ingredients together in one tray.
A striking example of the cooperation that is possible within the Marine Harvest Group between sister companies with different competences and specialisms, resulting in new, attractive product options for our customers and the consumers.

After a test market organized in the last quarter of 2017, a Fish & Chips item was launched on a national scale early January in 550 supermarkets of a well-known Norwegian retailer. This 500g product – 250g fries and two breaded Alaska pollock fillets made by Marine Harvest Sterk – serves two. The first sales figures are excellent and will get a further boost in February thanks to a national promotional campaign.

IIn February one of the largest German retailers will do a national promotion in over 4,000 supermarkets with a single-serve portion Fish & Chips composed of 180g fries, 120g breaded Alaska pollock strips (the same raw material as used for our Home-style Alaska pollock strips, but with a crispy breading instead of a flour coating) and a 50g sachet of remoulade sauce.

Does this taste morish? Please do not hesitate to contact our product manager Frederik Lambrecht (see contact details in the top right box) or send us your queries using the contact form.

Mowi Group has operations around the world